. >> i think he is absolutely providing a counterbalance to the nra i find wayne lapierre's comments just sort of bizarre. he is basically saying that the nra can do what they do. they can run ads of the they can try to persuade senators to vote a certain way but nobody else can. and i don't think running ads is imposing your will on people. i think it is running ads and letting people be informed and make a decision and being an advocate. mayor bloomberg is being an advocate for a position and there is nothing wrong with that. heather: rich, what do you think?. >> i think that is basically right. it is a free country. you can spend as much money as you want. i think the reason why you saw a such a strong reaction from wayne la pierre going to opening marks of the segment nra, would love, love, mayor bloom to be public face of gun control in america. the man associated with intruding himself into ordinary's people he is business. who wants to ban and prohibit a bunch of different things so the nra loves this fight with mayor bloomberg. heather: really what he is trying to do here is